We are proud to publish three community newspapers in San Luis Obispo county: The SLO City News, The Coast News and The Bay News. We are committed to a 100 percent community focus, serving our cities by providing fiercely local news and feature stories about the area’s people, events, schools, businesses, sports and local government.
Tolosa Press is where you will see your neighbors, your friends and family: The residents of San Luis Obispo County have deep roots in the community, and this is the paper where they will see their life and events around them. Our goal is to be the papers that are integrated into the hearts and minds of the residents of the cities we serve.
Publisher & Business Development
As founder of Tolosa Press, Bret Colhouer has been in the media industry for more than 10 years and is passionate about being a resource for the community. He started the Coast News in 2004 and bought the Bay News shortly after. Tolosa Press was founded by adding the SLO City News in 2007. He moved to San Luis Obispo 25 years ago immediately falling in love with the area, its people and the culture. He graduated from Cal Poly in 2001 with Bachelor’s of Science in Human Development and a minor in Psychology. The beauty and uniqueness of the area is what brought him here but the sense of community and small town feel are what has kept him here. He enjoys life on the Central Coast with his wife of 10 years Lani and his 3 children, Cheyanne, Lily and Makena. As founder of Tolosa Press, he has learned to appreciate the intricacies of our small markets and cities on the Central Coast. He takes pride in knowing what and how small businesses need to market to local residents and what local residents want to read about.
CFO & Co-founder
As a founder of Simply Clear Marketing, Inc. and co-founder of Tolosa Press, Lani Colhouer is passionate about marketing and events. She was raised in the San Luis Obispo County and loves the area. Her background includes event management, advertising, marketing and sales, and exhibiting at international trade shows. She loves to work with small businesses and help them grow.
805 Loyal Mobile Mastermind
David Diaz is a founding owner & partner of 805 Loyal the digital advertising partner of the Tolosa Press. David is a longtime local having grown up in Atascadero since 1972 and now lives in Nipomo with his family. He is a consummate entrepreneur who has worn many hats over the years from owning a Coffee Shop to creating his own Farmers Markets. He likes to spend time with his wife and 5 children (all girls), ride motorcycles and snow ski as much as possible.
Operations & Event Manager—Tolosa Press & SCMI
Kelley has been with Simply Clear Marketing since December of 2009 as the Administrative Event Manager. She graduated from San Francisco State University in 2005 with a BA in Speech Communication with a minor in Advertising. Since then she has been working in advertising and marketing and enjoys working with clients and making sure all of their needs are met. In her free time she enjoys hiking, camping, wine tasting, and taking her dogs to the beach.
Michelle wants to live in a world where kindness prevails, everyone properly uses the words “your” and “you’re”, and wine and tapas breaks are mandatory at work. As a graphic designer with 20+ years experience, she’s been applauded for her dedication to each project and ability to intuitively create designs that are ‘spot on’ what the client envisioned. When she’s not beautifying the world one design at a time, you can find her searching for unique thrift store and garage sale treasures and spending time with her husband and four children. Her creative team brings three publications to you biweekly and if you miss a publication, have no fear, you can always view it online in our archives at www.tolosapress.com
Christy Serpa is a graphic artist, mother of 2 boys, avid surfer and Central Coast local. She enjoys being outdoors, but spends more time in front of a screen. She also enjoys working with print media and has worked in the newspaper industry since 1999.
Managing Editor of The Coast News
Theresa-Marie Wilson was instrumental in starting the Coast News in 2004 and has been the managing editor ever since. She is also the Tolosa Press special section editor, a consultant for advertising campaigns and takes far too many photos of her cats, none of which have been in the paper, yet. She holds a Bachelor of Arts in Creative Writing and Literature from Humboldt State University.
Managing Editor of The Bay News
Neil Farrell is Managing Editor of The Bay News and a 22-year veteran reporter and editor in the Estero Bay Area — Morro Bay, Los Osos and Caycuos. He’s a six-time California Newspaper Publisher’s Association Better Newspaper Award winner for Spot News Reporting (twice), Sports Feature Writing; Community Service (twice), Enterprise Reporting; and Criticism Writing. Originally from Los Baños, Calif., Neil is a graduate of Cuesta College and attended Cal Poly. He started his community journalism career on April Fool’s Day 1992 with the Sun Bulletin and worked with the Tribune/Sun Bulletin until January 2004. He started with The Bay News in February 2004 when the newspaper first went to a weekly edition. He is married to wife, Lorraine, and they live in a second-story apartment in Morro Bay with a lovely view of Morro Rock. Life is good.
Section Editor of The SLO City News
Camas Frank came to the the Central Coast from the Northern Calf. town of Willits in May 2006 and graduated from California Polytechnic San Luis Obispo in June 2009 with a Bachelor’s of Science in Journalism and a Sociology minor. After several freelance magazine and news ventures he started with a small role at the Tolosa Press while still at the college. He has since played a variety of roles at the SLO City News covering news, business and occasional feature stories as well as editing the Tolosa Press business announcement section. He currently serves as the SLO City News and Biz Briefs Section editor, covering topics not handled in depth by the dailies or affecting too few individuals to make statewide headlines. Off duty he classifies himself as an unremittingly intellectually curious, but nice, guy. Considered to be mostly harmless, he’ll still ask you a tonne of questions. If you want to make his day you can send compliments on his work, Carl Sagan and Mark Twain quotes, or general allusions to Star Trek, to his private twitter feed: @Camasf.
Jessica has been with Simply Clear Marketing, Inc. since November 2009 as a Sales and Marketing Director. She graduated from Cal Poly in 2008 with a degree in Business Administration and Marketing Management. Jessica also has a passion for community outreach. She has volunteered with the Food Bank Coalition of SLO County, Georgia Brown Elementary School, Habitat for Humanity, various local homeless shelters, and is always looking for more opportunities to help the local community. In her free time, she enjoys the active lifestyle. Some of her favorite activities are skiing, running, and hiking.
Senior Advertising Executive
Dana McGraw is the Senior Advertising Executive at Tolosa Press. Prior to working at the Tolosa Press Dana, has managed other publications such as the Atascadero News & California Horsetrader. With over 10 years of sales experience, she is confident that she can help your business get results and succeed! Originally from Ojai, CA, Dana moved to San Luis Obispo County in 2003, and started a family a few years later. She loves spending time with her family, friends and riding horses!
Advertising & Marketing Specialist
Zorina Ricci, is a Sr. Advertising & Marketing Specialist at Tolosa Press of San Luis Obispo, CA. She helps clients conceptualize effective marketing strategies in support of business goals. This includes proposals and marketing materials including website, email and direct mail, digital campaigns and print ads. Zorina has always been a people person and retail sales was her first experience working one on one with customers. Later in college she studied marketing, copy writing and communications. Zorina has been successful in implementing various marketing strategies for companies within Los Angeles, Orange County, and currently San Luis Obispo, California for Tolosa Press. When she’s not working, at Tolosa Press she enjoys exploring photography, art galleries, reading, shopping, cooking and dining in her favorite San Luis Obispo County. Zorina has a kind and friendly disposition, is a devoted daughter, sister, mother and friend. She finds her most joy in surrounding herself with creative people, going to concerts, attending church, and volunteering whenever possible. She’s always exploring new ways to grow professionally and personally and has a wonderful outlook on life.
Carrie Vickerman, Advertising Account Executive for Tolosa Press, has lived on the Central Coast for over 6 years. She graduated with honors from Cal Poly with a B.A. in Theatre and Performing Arts. Carrie has worked in the advertising industry since 2006 in multiple fields, including Radio and the Internet. When she’s not helping businesses connect with the community, she enjoys playing on a local Softball team and writing plays.