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Art as Entertainment and Economic Development

By Jayne Behman ~

Municipalities have used the arts to reinvent and economically revitalize themselves. Graffiti, once considered vandalism, is being used to rebrand cities and drive tourism. Pop Up Art Galleries use vacant commercial spaces to attract tenants and are perfect for art showcase areas. It is proven that the arts attract a stream of affluent patrons and regular visitors. The arts keep our cities alive.

Localized arts and cultural activities draw crowds from within and around the community. Increasing the number of visitors helps build economic and social capital.

Monthly Art Walks have become anticipated events along the Central Coast. These nights encourage locals and tourists to experience what our streets have to offer using Art as the lure. Offering a night out on the town, observers can simply window shop but the promise of libations, snacks, and stimulating conversations turn spectators into purchasers.  Inside the shops you see the Art, meet the Artists, and art-chats. These events are opportunities for artists to exhibit and sell their artworks.

First Friday’s Art after Dark in San Luis Obispo (6-9 p.m.) boasts more than 25 venues. Paso Robles’ first Saturday at Studios on the Park (6-9 p.m.) promises a fun evening filled with art, wine and live music. Cambria’s First Saturdays competes on the same first Saturday (5-8 p.m.) and up to 20 galleries and art studios are open to the public.  Morro Bay’s Art Walk is localized to 3 galleries at Marina Square (601 Embarcadero) the second Friday (6-8 p.m.) of the month.  Maps, lists of artists, and other information for these events can be found for the County on ARTSObispo.org and on SLOVCB.org.

Artwork being used as the lure to reel in potential customers to purchase a retailer’s usual inventory may seem patronizing because the art becomes the evening’s entertainment rather than it’s main attraction.  But, because of dwindling opportunities for artists to showcase their works, these types of showcase opportunities are significant.

Art tells a story of sights unseen and cultures unvisited. The artist’s process and product evokes thought and promotes discussion between the viewer and the artist. Does it matter where artwork is displayed? Keith Haring is a perfect example of an urban artist who used alternative display settings to make statements on politics, birth, death, and sexuality.

The Kennedy Club in SLO features member artists on their lobby walls. Blair Kilbey is it’s current artist through July 10th. You don’t have to join to view the showcase. This showcase opportunity gives Blair exposure as an artist, boosts her confidence, and allows her to sell the work without paying a commission. She hopes to inspire others to explore their creative selves.

Artists are compelled to make art. Works of art expose our souls. The finished products become our legacies. When you purchase art you are expressing admiration.

Get off the couch and attend an Art Walk. Who knows, you may discover the next Bisquiat. (A street painter, Bisquiat was a favorite of Andy Warhol. One of my favorite Bisquiat paintings entitled PORK is valued at $3,500,000+.) You will have an enjoyable evening and help the local economy.

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About the author

Justin Stoner

Justin is a journalist of more than 20 years. He specializes in digital technology and social media strategy. He enjoys using photography and video production as storytelling tools.